Training is often too far removed from the moment of decision. Nudges help exactly there: short, context-aware prompts that reinforce standards in everyday work. Goal: fewer repeat errors, more stop moments – without noise.
Under stress, people decide quickly – and that’s exactly what attackers exploit. Training helps, but not in the moment. Poorly designed nudges get ignored or annoy.
We define target behaviour for critical situations and deliver nudges only at clear triggers. Frequency stays low, content rotates, noise is actively removed. Impact shows through fewer repeat errors and clearer behaviour in target situations.
Typical timeframe: 2–4 weeks to nudge set v1, followed by monthly optimisation.
Identify moments that matter
Define target behaviour + triggers
Deploy nudge set v1
Reinforce (short micro-guidance)
Refine (rotation, simplification, remove noise)
Are nudges “yet more messages”?
Not if triggers and frequency are right. That’s exactly the point.
Where do nudges work best?
Recurring decisions: links, approvals, supplier changes, access, “urgent”.
How do you avoid desensitisation?
Rotation + less, but more relevant – and consistently removing noise.
Are integrations required?
They can help, but aren’t a must to get started.
Let’s select your 2–3 most critical decision moments and build a nudge set that works.